“Ciencias Naturales,” off Matilda Manzana’s Conjuntos Cartográficos, has been materialized by artist Ouchal, with some help from his cybergang. Ouchal stays true to the bedroom pop’s natural habitat, but explores a blog-fi fantasy: What if boys ruled Pinterest? Wood could become plastic. Cats may be overshadowed by dogs. Kitsch would become our generation's source of aesthetic capital.
In this plastic-based afterlife of found and lost and found items, the value of objects rise and fall in a rich granular synthesis either through a process of interior design exercises (i.e. splashing paint about) or through an animated process of replacing and re-situating objects. Meanwhile, a product's newness might guarantee spectacular value in this bedscape. As a personal reaction to the video's content, I love my Tony Gallardo II cassette, I really enjoyed Ouchal's "Cuchillo" illustration as a t-shirt, and yes, I would totally buy that Andrew Jeffrey Wright pin, "Look At Your Stuff," for free.
As a personal take away from the entire video: Good Dog. Sad Pizza. Be Nrmal.