Wednesday, September 2, 2015
Video: Empress Of - "How Do You Do It"
We are just a little over a week from the release of Empress Of's long-awaited debut album, Me. Newest single and video acts almost as a reference to the gestation of the project: "How Do You Do It." Not a question here, but an interjection in disbelief.
Lorely Rodriguez uses the statement to flip between first and third person while delivering her catchiest, most colorful pop to date. Maybe it's how the chorus is backed up with lines that encourage a sashay moment ("Like this, like that"). Indeed, one can imagine a movie montage launching forward in time, bouncing over months of work to arrive at a crucial point. The video certainly explores this with VHS footage of domestic scenes and life on the road, switching with a digital performance from the Empress herself. How does she do it tho?