Thursday, November 12, 2015
Video: Silva - "Eu Sempre Quis"
We’ve long been aware of Silva’s universal appeal and star quality. Grandiosity is not a hard sell if you are earnest and selective (e.g. not cheesy) in the approach. Silva has already twice succeeded with this formula. Rather than burn out under his own trademark sound, he welcomes change.
On his latest single, “Eu Sempre Quis”, the Brazilian producer stands in quiet rebellion to previous work. This is not a sweeping first single of horns, big synths, and life-affirming hooks. Silva’s performance is delicate, a “here I am” moment that works as a private exchange and a public confession set to serene guitars. The opening shots establish the need for silence and the chance to transmit his own feelings (“Amor, eu sempre quis / Desde quando te conheço”). Silva’s positioning in a plain white studio is counterposed with many shots of Jupiter. Just as the name suggests, our own mythology has obsessed over the scale and power it evokes, but here only appears fragile, lonely even. Despite this and even despite the sparse, metronomic beats, Silva manages to dance and to smile. A sight that our minds have been conditioned to reject, much like how when we saw “Hotline Bling” we could only see memes. It’s too late for Drake, but please let’s let Silva have his dance.
“Eu Sempre Quis” is taken from Júpiter, Silva’s third full-length album due November 20th.