Bill Yonson - "Chola"

Bill Yonson (Josué Coronado Navarrete) belongs to a new b-level of DIY pop stylists/expressionists making some of the most exciting music coming out of Mexico (Tony Gallardo II, Pájaro Sin Alas, Fonobisa). Via our friends at Matinee As Hell, we learn about his forthcoming sophomore album, El Principe del Mar (in all due honor to El Principe del Rap if you had not figured out by the album cover). While initially alienating and hard to take seriously, Bill Yonson’s new single “Chola” proves to be as deep cutting as it is charmingly weird. “Ese apodo de ojos tristes te queda bien,” sighs a decoded voice as it scratches a platform of casio keyboards and dembow. Affording wittiness on the promotional cut of your album is a very good thing. If Pipe Llorens made a hit out of “Dame Un Besito,” and María y José finally percolated into Mexican radio with “Ultra,” Bill Yonson’s shot at an urban ballad should encounter a similar faith.

MP3: Bill Yonson - "Fuera el Mar"

Chihuahua’s newcomer Josué Coronado Navarrete seems to be indecisive about his persona. At least he hints in his constant changes of artistic names. From Billyonson to JacksonBillJhonson and currently simply Bill Yonson(?). Despite these confusing modifications, Navarrete’s efforts have concurred in an engaging bedroom pop full-length, LP 2012, recently re-released via NWLA. If you, like us, are in love with arresting DIY like Installed and Pájaro Sin Alas, chances are you will be conquered by Yonson’s homemade, lo-fi production spells. Preserving the purest essence of the long forgotten chillwave era, Bill Yonson evokes some of Memory Tapes' and Washed Out’s bleakest tunes. First promotional cut, “Fuera el Mar” (accompanied by a subaquatic experience clip), is an inviting entry point for this record’s tropical wizardry. Download the track here