Video: Lorelle Meets The Obsolete - These Days

I know what you’re thinking, it’s been been decades since Loveless, just stick a fork in it already. Well, yeah, but then you have bands like Guadalajara's Lorelle Meets the Obsolete, which render your petty doubts, well, obsolete. If the excellent On Welfare wasn’t enough to curb your doubts, a video for one of its better songs probably won’t do much to sway you, that is unless it’s directed by Jaime Martinez (of jiggly-gif fame) and features an innocuous-yet-oddly-alluring girl slowly ingesting an ice cream cone...backwards! To be fair, it looks better than it reads. Rather than recycle the pixel-junk psychedelia of "Turnaway" – a move that, admittedly, would've fit all too perfectly with Lorelle's sound – Martinez chooses to fixate on a single, oneiric image as it unfurls from a simplicity that borders on banality toward aesthetic transcendence. And the song's not too shabby either.

Video + MP3: Mentira Mentira - "Turnaway"

Tijuana-born hard-rocker ‘Gaby’ has been bursting ears for the last two years as Mentira Mentira, one of the most promising Mexican bands to emerge in a while. His skuzzy and heavy flow is unprecedented in the country’s soundscape, and he’s quickly earning a reputation as a rock-music showman. Mentira Mentira has now crossed path with renowned visual craftsman Jaime Martinez, who last year was signed by M.I.A. to put his .gif magic into her profile and the artists at NEET Recordings. He is of course, way more than that. The band’s profound noise and Martinez’s muscular styling encounter each other in the grainy video for “Turnaway”; the first promotional track by Mentira Mentira, who will be dropping two releases this year on Nene Records and Vale Verga Discos. Psychedelic coloring, distortion of motion, and some cool sweaters comprise a quite mind-blowing experience.

♫♫♫ "Turnaway"