Video: Lorelle Meets The Obsolete - These Days

I know what you’re thinking, it’s been been decades since Loveless, just stick a fork in it already. Well, yeah, but then you have bands like Guadalajara's Lorelle Meets the Obsolete, which render your petty doubts, well, obsolete. If the excellent On Welfare wasn’t enough to curb your doubts, a video for one of its better songs probably won’t do much to sway you, that is unless it’s directed by Jaime Martinez (of jiggly-gif fame) and features an innocuous-yet-oddly-alluring girl slowly ingesting an ice cream cone...backwards! To be fair, it looks better than it reads. Rather than recycle the pixel-junk psychedelia of "Turnaway" – a move that, admittedly, would've fit all too perfectly with Lorelle's sound – Martinez chooses to fixate on a single, oneiric image as it unfurls from a simplicity that borders on banality toward aesthetic transcendence. And the song's not too shabby either.