El Guincho's comeback has proved just as confounding as early singles "Mis Hits" and "Roto Socu" hinted it would be. Early listens of Hiperasia reveal a kinetic, tantalizing and, indeed, hyper album that rejects the notion of a finished pop product. A move one could appropriately link with Pablo Diaz-Reixa’s intentions to capture the energy of Chinese bazaars in Madrid. But Hiperasia isn’t merely an attempt at culture shock. El Guincho actually sounds like he’s having fun with it.
In “Cómix,” the Spanish producer introduces his “Chef P” moniker and struts along to bars more Shibuya-kei than Straight Outta anywhere. Is this confidence earned? Maybe not at first. The fast food beats need a minute to dig up some substance, which unveils itself through hypnotic bursts. By the third or fourth “BUENA,” we really can’t help falling for it. Elsewhere a revitalized Mala Rodríguez pops up and barely flinches, securing the tone needed for Chef P’s closing lines: “Sé que te molesta ver / como no me cuesta / Chef P / Ch Ch Chef P / solo come Cómix.” Translation: stay mad.
Watch the CANADA-directed video above. Hiperasia arrives digitally February 12 followed by a March 11 physical release.