Artist of the Week: J. Balvin

Artist: J. Balvin
Genre: Reggaeton / Urban
Country: Colombia

J Balvin is an independent Reggaeton singer, who began his career sending his singles to radio stations and never imagined that he was about to become a mass phenomenon in Colombia, one of the first countries to welcome the recent movement of the Latin urban music. Today, his popularity in the country, within the fans of the genre, is as big as that of Daddy Yankee and Don Omar. And he deserves it. Until now, J Balvin has recorded collaborations with Zion, Hector "El Father", and Ñejo & Dalmata, and shared the stage with the most representative artists of the genre. He is even rehearsing to be the opening act of 50 Cent on his Colombian Tour.

His debut album titled Real, which consists of 21 tracks, is really good, although at times erratic. At first, the album was sold from door to door or to his friends, but now, thanks to the impact on lists and the two nominations at the “Nuestra Tierra - Colombian Music Awards", Universal Music has been interested in distributing his records. From "Real" high quality singles have emerged becoming dance floor anthems, such as “Obra de arte" (work of art), perfect for dancing until dying of exhaustion. Or “Éxtasis”, recomended for the perreo. But not everything is reggaeton. His music incorporates elements of R&B, funk, hip hop and Caribbean rhythms, while his lyrics speak about love and human relationships without falling into the ease of vulgarity, positioning a clean style and an efficient way of rapping.

The Best of luck to a career that just takes off and it deserves the achieve international recognition.